市场营销学士学位
Discover your passion for promotion through the Bachelor of Arts in marketing degree from the Mount Union大学. Our comprehensive program will ensure you are prepared for a successful career in an array of industries.
You will develop important skills taught by faculty with years of industry experience and put those skills to work through projects that elevate local businesses. 你是否想在大公司工作, non-profit, 甚至可以自己创业, our marketing program will ensure you are ready for career success.
关于项目
The marketing major at Mount Union features a well-rounded education in areas employers are seeking, 包括整合营销传播, 消费者的行为, 以及全球战略. You can also boost your professional network by joining our chapter of the 美国市场营销协会 to connect with the best in the industry at its annual conference.
Our expert faculty have owned their own businesses and impacted their communities, and you will get the chance to collaborate with them on important research. Beneficial internship opportunities are also available with local agencies and regional corporations, 进一步磨练你的才能在人群中脱颖而出.
营销快讯
- 60 市场营销学位课程的学分
- 32 全面的综合核心课程的学分
- Travel 参加会议和研讨会或通过出国留学
- Intern 与当地或区域机构和公司合作
- Impact small businesses in the community by developing a difference-making marketing plan
威尼斯人app下载关于市场营销学位
Position yourself as an influential leader through the Bachelor of Arts in marketing degree at Mount Union. Gain meaningful experiences through internships and projects with real-world clients, all while preparing you to achieve your ambitious career goals.
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Curriculum
As part of the Mount Union大学's marketing major requirements and curriculum, you will study the fundamentals of marketing including 消费者的行为, 应用策略, 综合通信, research, and policies. You will be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing as you pursue a marketing degree at Mount Union.
学习目标
- Students will demonstrate critical-thinking and problem-solving skills
- Students will demonstrate an awareness of the global environment in which businesses operate
- 学生将表现出对自己价值观的认识
- Students will demonstrate a sense of responsibility and a capacity for service
- Students will demonstrate the ability to recognize when change is needed, 及时适应变化, and lead change
- Students will demonstrate an understanding of their personal interests, abilities, strengths, 和弱点，因为他们属于专业的职业领域.
- Students will demonstrate a basic understanding of career options available to them and will establish career objectives.
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从实践经验中学习
Students who choose to major in marketing at the Mount Union大学 have ample opportunities to get “real-world” experience outside of the classroom. By getting involved in extracurricular opportunities and student organizations, 你可以加强你的营销技能和知识, both of which are critical to a successful career in any marketing field. These opportunities, which supplement classroom learning, include:
- 实地实习
- Project-driven coursework including the development of a comprehensive marketing plan for a real-world client
- 留学经历
- 服务学习的机会
- Gain interview experience through mock interviews with industry professionals
- 独立研究
- 与老师或同学一起研究
- 研究型课程
学生组织
美国市场营销协会 在威尼斯人app下载校园里有一个学生领导的组织吗, 哪个学校提供对广告感兴趣的学生, sales, 市场营销研究, public relations, and other marketing-related professions with opportunities to interact with a variety of experienced practitioners. 分会活动包括志愿者项目, fund-raisers, 网络事件, workshops, guest speakers, and site visits.
Delta Mu Delta is an honor society specifically for students with business related majors at ACBSP-accredited schools. 每个成员必须保持一个3.平均绩点2分，在本专业排名前20%.
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Careers
学市场营销专业能做什么? 更好的问题可能是“你不能做什么??” Business, industry, education, 非营利组织, and government are just a few of the areas where marketing professionals can be found, and the Mount Union大学’s marketing degree program will prepare you for a successful and rewarding career in numerous marketing-related fields.
市场需要知识渊博的营销人员. 根据美国劳工统计局的数据, growth in marketing careers in the years to come will be spurred by growing competition among providers of goods and services and the need to make those products or services stand out in the crowd. And, as the impact of traditional advertising through the media wanes, you can make your impact as an innovative marketer seeking new and different ways to advertise and promote products and services to customers.
Recent Employers
3M Cogent
Aegis商业顾问公司
阿瓦隆高尔夫和CC
AXA Advisors
Carnegie Dartlet
Charles Schwab
Diebold, Inc.
Fastenal
Genoa Bank
五大湖汽车网络
Key Bank
麦康奈尔广告
国家篮球学院
柏居科技
PR 20/20
Tramonte分发
Quicken Loans最近的研究生院
凯斯西储大学
克利夫兰州立大学
哥伦比亚大学
扬斯敦州立大学Common Careers
Marketing
Advertising
Promotions
Public relations
Sales
Research
产品开发
产品管理
Retail
